IPFS is trying to do many things. The IPFS leaders are revolutionaries who think they're smarter than the rest of the entire industry.
The fact that they've first proposed a protocol for peer-to-peer distribution of immutable, content-addressed objects, then later tried to fix that same problem using their own half-baked solution (IPNS) is one example.
Other examples are their odd appeal to decentralization in a very non-specific way, their excessive flirtation with Ethereum and their never-to-be-finished can-never-work-as-advertised Filecoin project.
They could have focused on just making the infrastructure for distribution of objects through hashes (not saying this would actually be a good idea, but it had some potential) over a peer-to-peer network, but in trying to reinvent the entire internet they screwed everything up.